Since practically launching Hitachi's unique IPS (In Plane Switching) system LCD technology in 1996, which enables optimal image display when viewed from any angle, we have made several improvements, and, in the IPS-Pro, we have achieved globally unrivalled performance, 1.5 times superior during transmittance and 3 times in terms of contrast ratio than conventional competing products when in practical use. We will continue to offer leading global products, quality and service for diverse uses in a digital society, including compact LCD modules for cellular phones/digital cameras, facilitating low power consumption and fine-grained images, and a medium-size LCD module for amusement that allows colorful images.
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